PERSONAL BRANDING

WHAT IS PERSONAL BRANDING?

Think strategic marketing put through the lens of one individual:

  • What is his/her/their unique selling proposition and sustainable competitive advantage?

  • How do we best convey that to the target (networking connections; peers/senior leaders in an established company; hiring managers at a target company; companies looking to fill board vacancies, etc.) to make him/her/them irresistible?

There's an element of coaching and some heavy-duty personal reflection:

  • I handle turning your experience, skills and attributes into your specific fascinating brand.

  • You end up with a clearly-articulated, compelling, clear précis of who you are and the value you bring.

WHAT IT’S NOT

  • Reductive

  • Formulaic

  • Sorting you into a box or a type

  • Negative

  • Foused on Improving your weakness

WHAT IT IS

  • Individualized

  • Personal

  • Custom-tailored

  • Positive

  • Framing your strengths to your best advantage

WHY HIRE ME?

Like my namesake, I am small and can fit into tight spaces (aka "constraints"), but I can think and act as big as you need, chock-full of elephant-size marketing wisdom.

I have run big and small businesses, I know consumer targets from infants to the Greatest Generation, from coast to coast and from hip-hop happening to happy homebody. I synthesize data, insight and experience with a honed gut instinct to drive business forward. I know innovation, renovation, mass, luxury, acquisition, streamlining, nascence and maturity. Most importantly, I cut through complexity to deliver clarity.

Are you ready for me to help you? Contact me to get the ball rolling.

THE PROCESS

  • 7-9 sessions

  • Session length varies - some are 45 minutes and some are up to 90 minutes

  • Can proceed at a pace that is comfortable for the client, spacing them out over several weeks allows for self-reflection

  • Several of the meetings can be compressed into one or more half-days as needed

  • Virtual works great

  • Possible in-person sessions in NYC and environs

  • In-person sessions in other geographies upon request

THE OUTPUT

RITA CAPOMAGI

Goal: Improve position within large company

Output: Custom marketing materials

click on image below to expand

COSMO CASTORINI

Goal: Land next role

Output:

  • Complete resume and LinkedIn overhaul 

  • Networking and job search

    criteria and motivation